Short Reports - Create an Online income with Your Own Product

How would you like to turn a 4,000-word short report into a potential $1,000 payday?

It’s happening all the time with specialized short reports. That people will bend over backwards to pay good money for.

That’s exactly why short reports are so extremely profitable.

The length of your book has nothing to do with whether your product is successful or well received by your audience.

In fact, a 15 page report that cuts out the fat and gets right to the heart of the matter.

Will be far more successful than a 60-page eBook that brings the reader on an endless journey.

Only to leave them disappointed in the end.

Short Reports That Outsell

When it comes to writing short reports that people want to buy. Your content must be both conversational and engaging.

It doesn’t matter what niche or market you’re in.

If you want to create bestselling reports that people want to talk about to others and encourage repeat sales. You need to create content that is easy to understand and keeps their attention.

Here are a few simple rules to follow:

-Use contractions in your information product (Example: Use “that’s” instead of “that is”). This makes sure that your content doesn’t read too stiff or formal. You can still write in an authoritative voice while keeping it light and entertaining.

-Break up your paragraphs into easily digestible segments of information. Don’t create a wall of text! No one wants to wade through extremely long paragraphs. You want to keep skim readers in mind. Who will just blaze through your content quickly, picking out the golden nuggets that are of interest

-Create chapter headlines and sub-headlines that are interesting and bold. It’s your job to keep your reader glued to the pages of your product. You can do that by offering ‘visual guidance’ by defining sections, while keeping them engaged.

Remember: On average, consumers read at an 8th grade level. That means you want to dumb-down your content so that anyone can understand and follow it.

And finally, the less fluff and filler, the better. You’re not trying to achieve a certain page count.

You’re trying to get the most important points across.

Cutting out the fat and delivering a polished, meaty report.

When creating your content, you want to first research your market. So that you can identify the top questions being asked by people interested in that niche.

That way you can slant your content so that it addresses those key issues.

When you can identify what motivates your audience. You’ll be able to create best-selling information products that leave your readers thoroughly satisfied. And better yet, able to take action with your material.

You need to clearly address their concerns early on.

Reassuring them that your information is beneficial to them to motivate them into taking action and to remove skepticism.

Creating In-Demand Short Reports

When writing your reports. You need to narrow your scope so that you have a very specific focus for your report.

That way not only are you providing a solution to a specific problem. But you’ll be able to create your product in just a couple of hours with a clear outline.

Conducting research and brainstorming will make writing your book a breeze. Don’t underestimate the value of good research and an outline.

Write down the top questions you find; they’ll make fantastic chapter titles or headlines throughout your report.

Take notes of everything you uncover when researching your market.

Pay attention to Facebook groups as they’re a goldmine for valuable information based on ongoing conversation and repeat questions.

Brainstorming is the information-collecting process that will kick-start your writing process.

Even if you’re planning to outsource your content. You’ll want to research enough to be able to come up with an outline to hand to your writer.

Start off by thinking from your readers’ perspective.

Ask yourself questions about the topic. If you were looking for a book about your topic. What questions would you want answered in this book?

You’ll want to make sure there’s enough information in your report. To be valuable for people who are new to the topic. As well as people who already have a bit of knowledge about it.

Google Alerts is a fantastic niche tool. You just enter the search term you want to learn more about and you’ll be notified whenever that keyword phrase is used on social media, websites or blogs.

It’s a great way to uncover recurring questions and hot topics.

Your questions should focus on solving your readers’ problems.

The more specific the questions are, the better.

Don’t worry about not having answers to your questions at this point. You’ll find the answers as you begin to write your special report.

Following this question and answer method.

Will make the writing process extremely easy by giving you a solid outline that you can fill in.

Uncovering Hot Markets for Your Short Reports

You’ll want your special reports to be focused on popular, evergreen markets.

These are niches where content rarely changes or becomes outdated. They’re also markets that are constantly in demand.

Here are a few broader markets to help you get started.

You’ll want to narrow down your focus. By digging into one of these umbrella niches to uncover a specific segment that you can sell to.

-Self-Improvement (weight loss, public speaking, etc.)

-Finances (budgeting, retirement, etc.)

-Relationships (marriage, dating, repairing relationships etc.)

-Health Related (acne, insomnia)

-Entrepreneurs (home based business, startups, etc.)

-Family Oriented (family budgets, time management, etc.)

Each special report needs to target a very specific audience. Or at least answer one very specific question.

Further, if you focus on evergreen markets. You’ll be able to create a series of additional products to sell to the SAME customer base!

Focus on:

-What is your market most interested in? Determine overall demand. And create your report around the topic that is of the greatest interest to most your market. This is the easiest way to get lift off. And increase your chances of success.

-What information is already available to them? You don’t want to provide rehashed information. It’s important that you find a fresh, unique angle. So you can position yourself as the go-to person who has the information they need.

Yes, everything’s been done before. But that doesn’t mean you can’t come up with a new perspective. Or present a different idea or way of accomplishing a specific task.

Fast-Track Writing System

Here’s an anatomy of how your special report should be written:

Step 1: Create your Introduction

Most, if not all, special reports are written to solve a problem for the reader.

You’ll need to present the problem to your reader before you get to the solution to their problem. This is where your introduction comes into play.

You aren't writing the actual content at this point. Only creating the outline for your report. Believe me, this will help you stay on track as you begin to write.

Step 2: Create the Framework

The next step is to create the framework, or outline for your special report. This will help you come up with chapter titles so you can fill in segments and finish your report quickly.

Readers want structure. So each segment or chapter should be focused on addressing a specific question or concern. Chapter titles help identify what each chapter will be about.

Chapter titles are also important for 'skim readers'. Which are people who might have not a lot of time to digest your entire book. And instead are interested in skimming chapter titles to locate specific information that is important to them.

Step 3: Create Chapter Summaries

This is where you will begin to see the skeleton for your special report come to life. Each summary will include a handful of notes about the things you plan to cover in that chapter.

Your book needs a beginning, middle and end. And by writing your chapter titles and summaries.

You will give yourself a workable outline that will help you write faster.

Step 4: Write the Content

You’ll want to present the problem in the introduction and start to provide a solution in chapter 1.

For a credit repair report. I’d start off with answering questions about the generalities of credit repair. How it’s done, why it’s important and what the reader can hope to gain from it. Then I’d get into specific techniques for credit repair and offer solutions and resources.

By the end of your report. You should have addressed the major question you’ve decided on as your slant. And provided your reader with multiple options.

They should walk away from your content feeling as though they have a clearer idea as to what their next step should be.

Selling Your Short Reports

Once your report is written and ready for market. It’s time to start selling it!

There are a couple of easy ways to get started, signing up for a free account at :

JVZoo.com

WarriorPlus.com

ClickBank.com

All 3 markets attract thousands of affiliates. Who will help you promote your product while also building a list of buyers.

You can set any commission percentage you choose. But you’ll likely want to go with the traditional 50%.

When pricing your special report, you’ll want to start by analyzing what price strategy is currently working well in your market.

Look through the ClickBank ,JVZoo and Warrior+ marketplaces. Paying attention to what other people have settled on as a starting price.

You can always increase the price after a 7-day launch week.

You’ll want to make sure you’ve created a compelling sales page for your special report. Integrated your buy buttons and tested the checkout process. To ensure buyers receive their product immediately after payment.

Conclusion

Creating and selling short reports is a very easy way to start making money online.

Just follow the methods in this article and you’ll be on your way to having your very own product.

A product you can be proud of and make money with.

Along the way you’ll also be learning a new skill you can use to grow your online business.

To Your Success,

Joshua