Private Label Rights-How to Profit with PLR

With private label rights (PLR) and white label products, there’s no limit to the number of markets you can venture into!

You’ll be able to start making money in countless niches quickly and easily!

And since you’ll be using private label rights content as the foundation for your online business. You won’t have the high costs typically involved in product creation. Such as outsourcing content to seasoned writers.

Let’s look at how you can make money exploiting one of the easiest ways to skyrocket your income while minimizing your workload.

How Private Label Rights (PLR) Works

Private label rights is content developed by other people who share rights with those who purchase a “resale license”.

In other words, you are given a license to resell content at your own prices, and under your own brand.

You become an instant info product creator!

Both private label rights and white label products come in many different forms, including reports, ebooks and even software, scripts, WordPress plugins, graphics, templates and even all-inclusive video training packages.

White Label vs. Private Label Rights

There are two main types of product licensing when it comes to selling products that other people have created.

They’re similar, but slightly different, so it’s important to know the difference.

Private Label Rights (PLR)

Private label rights (PLR) products are those that have been created by other people. You purchase them for a relatively low price, and then you edit them, change the name, claim you created them, and sell them for any price you wish.

White label Rights (WLR)

White label is slightly different. Instead of having to spend time editing a product, setting up a website to sell it, and handling payments, refunds, delivery, etc.

You market a product someone else created, but it’s done under YOUR name, as if it were YOUR product.

The main difference is that you pay an upfront fee for white label rights. And you can generate a lot more money than you would if you promoted the product as an affiliate.

Sourcing Private Label Rights Products

There are many different places to source white label and PLR products.

If you’re in a niche market, it's more difficult because there’s no one place to source a wide variety of white label products. You’ll have to contact individual product sellers and inquire about acquiring rights.

A great way to source products in the internet marketing niche is by signing up for the email lists of all the most popular marketers.

Many marketers offer white label rights to their products from time-to-time, and may offer PLR, or reseller rights as well.

Promoting Private Label Rights Products

Once you have sourced a product to promote, it’s time to start selling it. The first thing you’re going to do, before absolutely anything else, is to carefully read your license.

The terms of the license will dictate how you can sell the product, how you market it, how you price it, and a lot more. And the terms can vary wildly between different products, even from the same seller.

Once you’ve read the license. You’ll know what you can and cannot do with the product, and you’ll be ready to prepare to sell it.

If you’re selling private label rights, you will have to edit the document, graphics, and sales page, and upload everything to your own server.

If you are selling a white label product, it will quite possibly be hosted on the product creator’s server.

And you will promote it like you would an affiliate product, but the product will be in your name, and you will keep all or most of the profits.

Email List

If you have an email list, that will be your best resource for promoting your product.

You can send out an email to let your subscribers know you have a new product for sale. And explain exactly how it can benefit them.

Private label rights (PLR) products are also great for building your list, because you can give them away as an incentive for people to subscribe.

Just be sure to check the license carefully, because many PLR products have minimum pricing requirements.

However, a lot of PLR packages come with bonus reports that you CAN give away.

So it’s a good idea to look for those if you’re looking to build your list while also selling your own products.

Social Media

Social media is another great way to promote PLR and white label products. You can use both free and paid social media marketing tactics to promote your product.

Paid methods are more likely to produce quick results. Because you are able to target the right people very easily, but free methods can work well too.

Partnerships

Another great way to market your product is to form partnerships with other people in your niche. And work together to market each other’s products.

This is called joint venture (JV), and can be quite profitable.

It’s important to understand that most people won’t respond to your request for a joint venture. Especially if you don’t have a big following yet, or you’re not established in your market.

Don’t get discouraged! Instead, contact people who have a similar list size, or similar social media following. And ask if they’d like to work with you.

Repurposing Private Label Rights Content

Bundles

One great way to repurpose PLR and white label content is to bundle it. In other words, sell it together in a package deal. This is done even with products that are hosted on the creator’s servers, if the license allows it.

Be sure you’re bundling content that complement each other.

You don’t want to just throw a bunch of products together that don’t extend the value of the primary offer. Because people will be confused and unhappy.

Every product included in a bundle should extend the value and support one another.

Kindle Publishing

Before we go any further in this section, you should know that you can NOT directly upload private label rights products to Kindle or many other platforms.

This is specifically prohibited by Amazon and many other online marketplaces.

However, you CAN use PLR as a basis for books you publish on Kindle. As long as you modify the content so that it’s somewhat unique.

Yes, this means you may have to do a complete rewrite of the content.

However you’ll already have all the information you need to write your book!

You can also add content. Combine different PLR products into one, and rework content so that it provides a new angle or an alternative strategy.

You could also consider taking several different white label products in a similar subject area. And combining them into one longer book or training course that covers a broader topic.

Provide Additional Formats

Another great way to repurpose PLR content into your own is to simply change the format.

For example turn videos into eBooks, turn eBooks into videos, turn everything into audio for a podcast.

By changing the format, you completely change the value of the product, because no one else will have that exact product. In addition, it immediately increases the value.

Membership Sites

Memberships are another great way to repurpose private label rights or white label content.

Because you can get a recurring fee instead of being paid just one time.

But keep in mind that membership sites need to be updated regularly in order to keep members happy.

So you’ll need to make sure you have a steady supply of content in whatever niche you choose.

Create Physical Products

Companies like CreateSpace makes it very easy to publish books on Amazon with absolutely no startup costs involved. With

CreateSpace, you can instantly turn PLR content into physical (or Kindle) books, pricing them anywhere from $.99 to $99!

CreateSpace will also take care of all the distribution work for you as well. From submitting the book into Amazon from assigning an ISBN to each book you create.

Use Private Label Rights / White Label Products to Maximize Affiliate Sales

One easy way to boost affiliate sales is by incorporating your affiliate links into the PLR and white label content you distribute.

On my download page, I would feature products in the same niche market that contain my affiliate links within the actual content itself. And in the resources section at the end of the book.

That way, in the event my report gets distributed or shared by those downloading it, or it ends up going viral. My affiliate link is being seen by thousands of potential customers!

Using PLR To Create Killer Bonuses That Capture Attention

Another powerful way to use PLR is to offer it as bonuses to people who buy a product through your affiliate link.

Many successful affiliate marketers offer bonus packages, in order to entice people to buy through their affiliate link instead of someone else’s.

PLR and white label products make it easy for you to quickly create a unique bonus offer. One that ties in to the products you’re promoting!

List Building with PLR

You can also use white label and PLR content to build your landing pages and squeeze pages.

As well as to power your autoresponder campaigns and email sequences.

PLR makes it exceptionally easy to deliver fresh, targeted content to your subscribers.

Which will boost engagement and foster a relationship between you and your subscriber base.

You can also use PLR articles, reports and eBooks to offer additional incentives on your squeeze page.

To entice visitors into subscribing to your newsletter! It’s a great way to come up with new opt-in offers and bonuses!

Conclusion

PLR and White Label content will save you an incredible amount of time and money. While helping you build a successful online business in as many niche markets as you choose.

The key is to purchase the highest quality PLR content possible. And to put your own spin on it so that your offer is different than anyone else’s, and stands out in your niche.

To Your Success,

Joshua