Video Marketing – Make Money with Video Content

Video Marketing is the fastest growing type of marketing online. Even companies that were founded on other types of broadcasting. Such as Twitter and Instagram have begun to embrace video. In order to improve visitor engagement and better connect with their target audience.

In this article, you’re going to learn some of the best ways to use video on your websites profitably. And just how easy it is to get around some of the biggest issues you might face when using it.

Making Money with Video Marketing

Let’s take a closer look at how you can maximize sales and conversion rates with powerful video marketing campaigns.

Video Marketing Increases the Value of Your Products

Video marketing adds value to your products. Because they cater to the ever-growing demand for visual training. People don’t have a lot of time to spend reading eBooks and training guides.

So by offering your product in a video based format. You can increase value instantly, while giving your customers exactly what they want most!

Video Marketing Drives targeted traffic to your websites and landing pages

There are four important types of marketing you can use within your videos to drive traffic to your websites:

1.)Feature a URL at the bottom of the video for the entire presentation.

2.)Place a URL at the end of the video that directs viewers to your website or landing page.

3.)Include a URL that’s mentioned during the video (or at the end).

4.)Place a link in the description of the video itself.

The easiest way to get traffic from your video marketing efforts. Is to simply place the URL at the bottom of the screen for the entire duration of the video. This will ensure that your URL is seen, even if someone doesn’t finish the entire video presentation.

You should also make sure to include a screenshot at the end of the video that contains your website or landing page URL.

And a clear call-to-action to get people to take action to visit the URL.

Creating Your Own Videos

There are some situations where you pretty much have to make your own videos. Because you have something specialized to present that no one else’s videos could do.

For example, if you are selling a product you created yourself. You’ll need to create your own video. Because you have to show YOUR product. Or if you want to teach people your own unique or secret method of doing something.

Fortunately, creating videos for your video marketing campaigns is easier than ever. With the introduction of products and services. That focus on making the video production process as quick and painless as possible.

Many of these services are cloud-based. Which means they will work on any operating system and nearly any device.

So you could even potentially make videos with your mobile phone or tablet.

Here are some of the most popular video creation platforms right now:

Movavi - Movavi.com

Shakr - Shakr.com

Videze - Videze.io

Creating your own videos has the added benefit of giving you an additional marketing outlet. Because you can upload your videos to YouTube and other channels.

And direct traffic to your website or blog.

For this reason, it’s a good idea to create your own videos if it makes sense for your business. And you have the desire and ability to do so.

You can also outsource video marketing creation if you don’t have the time or inclination to do it yourself.

Fiverr - Fiverr.com

Upwork - Upwork.com

Using Other People’s Videos To Maximize Exposure with Video Marketing

When using video marketing. If you don’t want to make your own videos. You can always use content curation methods and embed other people’s videos on your website.

This is beneficial for SEO. Because all you have to do to create new content for your site is simply embed a video. And then write up your own unique description of the content found within the video.

It’s usually much easier to write up a quick description and some commentary. Than it is to think up a topic, do your research, and write an entire article from scratch.

Plus, Google LOVES video content.

Why would you want to put other people’s content on YOUR website?

Well, there are many reasons. But the biggest one is that it gives you free content. That Google loves and that your visitors will love, too.

All you have to do is add a little bit of text content to go along with the video you’ve embedded. And you’re good to go!

Can’t think of what to write? Just watch the video and add a description of it. And perhaps offer your own thoughts on the topic presented in the video.

Here’s an example:

“In this video, you’ll see Jane Doe making her own DIY version of the hottest new beauty trend—light-up eyebrows! This look could be great for grabbing attention at the club or at a party.

In the video, she suggests using a tiny LED set that she found on Amazon. But I think another good idea. Would be using some of those glow-in-the-dark bracelets that you cut to fit. And gluing them on with lash glue. This might be a cheaper alternative, and would catch attention under blacklight or in darker rooms.”

You want to insert a few phrases that would work well for SEO purposes. While also providing a little bit more information to support the content of the video.

Powerful Video Marketing Ideas

Let’s look at a few other ways you can use video marketing to spice up nearly any type of blog or website.

Draw Attention - Videos can be embedded on nearly any page to draw attention to something. You might embed an auto-play video that asks people to turn off their ad blocker. Follow you on social media. Or check out one of your ads.

Sell Products - Sales videos work great to get people to take action. By either buying your product. Opting in to your list, or buying an affiliate product. They increase conversions significantly!

Demonstrate Use - If you have your own product, or you’re selling an affiliate product. You can use video to show people how easy the product is to use, how useful it is, etc.

Tutorials - Almost any type of tutorial is greatly enhanced by video. Some people simply can’t grasp a topic via text and/or photos. But video will help almost anyone understand a subject.

Attract Attention (and keep it!) - Videos can definitely be more enticing than photos. And certainly more so than text.

Connect with your Audience - Sometimes people just want to feel connected to you. And video is the perfect way to accomplish that. You can include a video of yourself on your website to let people know who you are. And connect with you on a more personal level.

Make Topics More Interesting - Some topics just aren’t that interesting or entertaining. But the right video can turn a boring topic into one that is fun or exciting!

Show Off Your Skills - If you provide a service, video is the perfect way to show people what you can do. Imagine a paint contractor giving a room-by-room tour of a beautiful home they just painted. Or an artist giving a live demo of their creations!

Retain Viewers - You may or may not know this. But Google looks at “bounce rate” as a big factor in SEO. Bounce rate is the number of people who leave your site without visiting another page other than the one they initially landed on. They also use the amount of time spent on a page as a factor. Video can keep people on your site longer, and entice them to view more pages.

Conclusion

If you thought video marketing was too difficult, too expensive, or too frustrating. To be worth the time and effort, hopefully you’ve changed your mind after reading this post.

Video has practical applications for nearly every type of online presence you can think of.

I think you’ll find that video marketing really can be beneficial to you in many ways!

To Your Success,

Joshua