Video Sales Letters – Create Better Sales Conversions

Creating a sales letter that will convert is tricky. There are so many things that can go wrong.

From your headline to your graphics to your bullet points and so much more. It’s no wonder a lot of products seem to convert so terribly!

This is especially true when people who have no experience with writing sales copy try to write their own.

Video sales letters often convert several times better than standard sales letters.

Even if you use the same basic sales copy and techniques! Why? Because it’s a lot more personal when people can hear your voice and maybe even see your face.

Important Video Sales Letter Features

There are a few features that can really make a difference to the effectiveness of your video sales letters. These elements should be included in every video sales presentation you create.

Headline

First of all, you should be sure your video has a headline. This should be in the video itself, in the script, and possibly on the web page itself. Beside or above the video.

As with regular sales letters. The headline is perhaps the most important element of all. So be sure it’s a good one.

Solving the Problem

Above we touched on the importance of presenting how your product solves a particular problem (or problems.) It’s a good idea to focus on one main problem. But you could present a few other smaller problems, too.

Be sure you really stick that problem in front of the viewer’s nose. In a way they can’t escape from. You can do this by mentioning the problem repeatedly in different ways. And even presenting various scenarios that might happen if they don’t solve the problem.

Make sure your product is presented as the solution to that problem.

Use Scarcity

Love it or hate it, scarcity works. Be sure to let people know they won’t be able to get your offer for long. Either the product will be taken off the market. Or the price will go up. Let them know that they must act right away.

Don’t Forget a Call-to-Action

Tell the viewer what you want them to do. Don’t expect them to read your mind! Do you want them to buy? Then tell them to hit the BUY NOW button. Do you want them to opt-in to your newsletter? Then tell them to enter their name and email address and hit SUBMIT.

Whatever you want them to do, TELL THEM!

Include Social Proof

Social proof is a major key to getting sales on any kind of sales letter. This could be your credentials in your market or your testimonials. (Video testimonials included in the video could work well!)

Don’t Forget a Guarantee

As with any type of sales letter. A solid guarantee can help close the sale. Let people know that if they aren’t happy with their purchase. They can get their money back with no hassle.

Use Graphics Wisely

Graphics can be an important element in a traditional text sales letter. But they can be extremely distracting on a video sales page.

Generally speaking, graphics should be used very sparingly on video sales pages.

Learning to Make Video Sales Letters

If you don’t know how to make sales letters. You’ll either need to learn to do it. Or hire someone to do it for you.

The best option, of course, would be to learn to do it yourself. Not only is that the least expensive option. But your videos will almost always perform better with that personal touch.

Sure, you can have someone else create the video for you. But it is so much better if you can put your own personal touch in the video. And inject your personality into it in the same way you inject your personality into your product.

If you want to learn to create videos. Here is a great course that will take you through the entire process. Using a variety of different setups. It’s extremely affordable. And will have you making professional videos in no time! (And it will save you a fortune on outsourcing!)

Udemy.com/Video-Creation-Secrets

Video Creation Tools

There are some things you will need if you’re going to make your own videos. These tools (software and hardware) will make life a lot easier for you .If you intend to make your own videos.

Good Acoustics

The first thing you’ll need is a room with good acoustics. Otherwise, you’re likely to get a terrible echo. Or it will sound like you’re speaking in a tunnel. Ideally, you’ll want to film in a small room filled with plush furniture (like sofas and beds). That can absorb a lot of the sound reverberations.

Video Camera

You don’t need to invest in an expensive video camera.

Even a good camera phone will do. Just be sure the video and sound quality are acceptable.

Of course, you won’t need this if you’re going to do a screen grab type video. But if you’re going to appear on camera yourself. Or have an actor do it, you’ll need a decent camera.

Decent Lighting

If you’re going to be on camera. You need to be sure the lighting in the room is good enough to ensure your features are well lit. And there are no harsh shadows.

A Good Microphone

If you’re using a video camera with a decent built-in microphone, you probably don’t need to worry about this. However, if you’re doing a screen grab style video. Or one that focuses on images and slides.

You’ll need a good microphone to record your voice.

At the very least, you should hire someone to do the voiceover if you don’t want to use your own voice.

Software

There are many good software packages that are useful for creating your videos. You may want to try out a few to see which format you like best. As they each work in different ways.

Here are a few software tools that can help you create videos:

Microsoft.com/Powerpoint

OpenOffice.org

Apple.com/Pages

Techsmith.com/Camtasia.html

EZVid.com

You can learn to use these tools for creating videos through this video course:

Udemy.com/Video-Creation-Secrets

Outsourcing Video Creation for Your Video Sales Letters

Outsourcing can be effective. Just remember that you will lose your special, unique voice. And no one but you will understand your product the way you do.

For this reason, it’s critical that you work hand-in-hand with your video creator. In order to develop a script that really showcases your product the way you would.

If you decide to outsource the creation. Be sure you check out samples the person has done. To ensure they are capable of creating the kind of video you want.

And make sure you have the basics of your script ready.

Here are a few places to look for someone to create your video:

UpWork.com

GetAFreelancer.com

WarriorForum.com

Conclusion

It can be daunting trying to learn how to make video sales letters. Especially if you’re relatively new to internet marketing in general.

But if you can learn to do them, or pay someone else to do them for you. It’s likely you will find that your product converts better than you ever thought it could.

To Your Success,

Joshua